indē wild at Sephora UK fixtures

indē wild is a trailblazing South Asian beauty brand which seamlessly blends Ayurvedistry™ with modern formulations, connecting past, present and future.

The brief: Launching into the UK market, indē wild asked me to create their Sephora launch end-caps and a promo display table. They wanted to highlight the rich culture rooted in their brand while appealing to young audiences.

The result: The end caps feature their brand aligned yellow gradient, with gold highlights and product displays allowing for promotional product information.

The promo table played up the gold and added an oversize image of brand founder, Diipa Büller-Khosla for customer recognition. We also created an oversized Champi Hair Oil factice for extra fun factor.

Gisou fixtures

Bee powered cult beauty brand Gisou launched into Sephora and and Selfridges in 2022. I worked as retail and packaging designer through 2021 - 2022.

The brief: Create a consistent retail solution across the different retail channels, adhering to retail partner's specifications.

The result: Using their iconic blush pink brand colour, I designed fixtures with glossy finishes and included their signature golden gradient. The mirrored shelf bases add visual depth and showcase the product formulations.

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CREDIT:
Creative director — Anna Belle Clarenburg
3D modelling — Jaap Clarenburg

Mecca windows & in-store

Mecca is Australia’s favourite prestige beauty destination with over 140 stores in Australia and New Zealand, led by founder Jo Horgan. I worked there as Senior Finished Artist from 2017 - 2019

The brief: Support the creative team and featured brands with roll-out of all retail signage and window displays.

The result: High volume visual output for monthly and seasonal campaigns. This included adapting artwork to store windows, creating posters, gondola artwork and VM display signage.

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CREDIT:
Creative director — Paul Troon
Creative concept — Ellen Nakamura

Aesop windows & in-store

Iconic lifestyle brand Aesop is globally renowned for their exceptional skin, hair and body formulations, as well as their thoughtfully designed stores. I worked at Aesop as a Finished Artist from 2015 - 2017.

The brief: Roll out campaign visuals for in-store display including window vinyls, tent cards, screens, and online.

Brief retouchers on requirements for the store image library for online and press publications. Photography has to be consistent to showcase the mood of the store and local area.

The result: All campaign imagery needs to be adapted to regional store specifications including translation and typesetting.

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CREDIT:
Illustration — Bendik Kaltenborn
Creative director — Marsha Meredith
Photography — various local photographers