indē wild gift sets

indē wild is a trailblazing South Asian beauty brand which seamlessly blends Ayurvedistry™ with modern formulations, connecting past, present and future.

The brief: Design product kit packaging using a cohesive but festive design that encourages gifting. The kits should support the rebrand design while still standing out.

The result: I designed five gift boxes using the soft brand gradients.

The Luscious Locks and Radiant Rituals duos are matching in their illustrative design as they contain different sizes of indē wild's flagship products: the Champi Hair Oil and the Moonlight Growth Serum.

The Iconic Duo and the Bestsellers needed a clean and simple design for year-round gifting to help customers familiarity with the brand.

The Lip Mini Trio uses a handbag shaped box to suggest the product's ease of portability.

Gisou core products

Bee powered cult beauty brand Gisou launched into Sephora and and Selfridges in 2022. I worked as retail and packaging designer through 2021 - 2022.

The brief: Design core product primary and secondary packaging, aligning to Gisou style guide. There must be a focus on fun shapes that highlight the formulation and invite customers with a rewarding unboxing experience.

The result: A range of core products including:

• Leave-in Conditioner

• Face oil

• Beauty Balm

• Lip oil (original packaging)

• Candle

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CREDIT:
Creative director — Anna Belle Clarenburg
Campaign photography — Anna Belle Clarenburg

Mecca own-brands

Mecca is Australia’s favourite prestige beauty destination with over 140 stores in Australia and New Zealand, led by founder Jo Horgan. I worked there as Senior Finished Artist from 2017 - 2019

The brief: Create primary and secondary packaging for Mecca own brands Mecca Cosmetica and Mecca Max.

Roll out seasonal Holiday gifting range.

The result: Mecca has two own brands Mecca Cosmetica and Mecca Max. Initial creative concept developed by Fabio Ongarato Design had to be adapted to new products in the range.

Holiday packaging required fitting the artwork of Mecca's female artist of the year onto various gifting formats, highlighting the artwork in a dynamic layout.

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CREDIT:

Own-brand
Photography — Nick Dale
Creative concept — Fabio Ongarato Design

Holiday
Photography — Nick Dale
Creative concept — Paul Troon
Textile artist — Tammy Kanat

Aesop core products

Iconic lifestyle brand Aesop is globally renowned for their exceptional skin, hair and body formulations, as well as their thoughtfully designed stores. I worked at Aesop as a Finished Artist from 2015 - 2017.

The brief: Design labelling for Aesop's new home care range adhering to strict styleguides.

The result: Aesop's labeling is a challenge as they do not use secondary packaging. Therefore all mandatory information must be on the label including secondary languages like French. The home care line had to be distinct from the body and skin range while still retaining Aesop's signature minimalism. The difference was made with subtle changes to line weights and text hierarchy.

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CREDIT:
Creative director — Daniel Bushaway
Photography — various photographers